Our Licensee of the Year Award (LOYA) is the most prestigious award for an individual or partnership of licensees in our industry.
Our competition follows a rigorous selection process, giving entrants the opportunity to assess their business at every turn, with mystery customer visits, a spotlight on all areas including marketing, sustainability, training & development and community.
LOYA 2022 Winners
Meet our incredible Licensee of the Year 2025 quarter-finalists; outstanding operators who represent the very best of our industry. Each one has demonstrated exceptional dedication, passion, and excellence in running a licensed venue.
Meet our incredible Licensee of the Year 2026 semi-finalists; outstanding operators who represent the very best of our industry. Each one has demonstrated exceptional dedication, passion, and excellence in running a licensed venue.
Meet our incredible Licensee of the Year 2026 finalists; outstanding operators who represent the very best of our industry. Each one has demonstrated exceptional dedication, passion, and excellence in running a licensed venue.
Could you be our next winner? Get ahead of the game and register your interest for 2027.
In 2025, we livestreamed the announcement for our Licensee of the Year Award for the first time! Re-watch the action and hear the winner’s speech from Mike Dove and Tommy Higgs of the Three Horseshoes.
Meet our 2025 finalists at Sky HQ, as they attended their judging panels and completed the last step of the Licensee of the Year competition; as well as reflecting on what their pubs mean to them.
Meet our LOYA judges, full of industry leaders, hospitality experts and previous LOYA winners. Our judges build 3 panels for our finalists to be accessed upon: customer experience, people development & business resilience.
Our annual Summer Event is where we crown our Licensee of the Year Award winner! Taking place at the HAC in London, we highlighted the incredible talent of our nations’ licensees and offered everyone involved in our fantastic industry the opportunity to come together and celebrate.
Discover all our incredible Licensee of the Year finalists on the map and find standout pubs across the UK that are raising the bar in hospitality.
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Discover all our incredible Licensee of the Year semi-finalists on the map and find standout pubs across the UK that are raising the bar in hospitality.
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Discover all our incredible Licensee of the Year quarter-finalists on the map and find standout pubs across the UK that are raising the bar in hospitality.
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Could you be our next winner? Get ahead of the game and register your interest for 2027.
Take a look back at the unforgettable moments from LOYA 2025! From sunshine fun, to judging panels and finalists meeting.
