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BII Ambassadors

The BII Ambassador title is awarded to current operator members who go above and beyond to support the BII, their fellow members and the wider industry. Despite their own challenges they always make time to help others and are true Ambassadors of the BII.

Ambassador

Justine Lorriman

Since winning our LOYA 2024, Justine Lorriman has supported many events and brought careers, connections and community to life at her unique and much-loved pub, The Royal Dyche.

Ambassador

Max Shaw & Kelly Deary

Since being LOYA 2024 finalists, Max Shaw and Kelly Deary have taken on a second site, successfully running both pubs while supporting the BII and sharing their expertise at events to benefit the sector.

Ambassador

Steve Banks

Steve Banks, LOYA 2024 finalist and NITAs Best Individual Operator winner, is a brilliant leader passionate about the sector, who has built an exceptional team and culture at The Woodman, Ruislip.

Ambassador

Mark & Elaine Wrigley

Mark and Elaine Wrigley have run the Atlas Bar since 2012, tirelessly campaigning for the sector by engaging political leaders and sharing their story in national media, including the BBC red sofa.

Ambassador

Buddy Love

Buddy Love, a long-term BII member, consistently supports the organisation’s mission to keep pubs thriving, sharing why membership matters and championing BII’s work, including using its helplines.

Ambassador

Ollie Coulombeau

Ollie Coulombeau, 2023 LOYA finalist and NITAs Best Training Programme: Individual Operator winner, is a dedicated leader who has mentored over ten managers to run their own venues successfully, while also managing his own pub.

Ambassador

Emma Gibbon

Emma Gibbon leads the #notjustapub movement, advocating for pubs and licensees. Supported by the BII, it highlights pubs’ vital role in communities, benefiting customers, suppliers and local businesses.

Ambassador

Michelle Gilmour

Michelle Gilmour, a 2023 LOYA finalist, inspires her team across two pubs and the industry, speaking at events and regularly contributing to the BII Magazine.

Ambassador

Sam Hagger

Sam Hagger is a positive industry ally who supports the BII through media interviews, advice and guidance, judges awards, and helped launch the new Workforce membership platform.

Ambassador

Joe Buckley & Flo Pearce

Joe and Flo, LOYA 2023 winners and NITAs 2022 Best Training Programme: Individual Operator winners, support the BII by promoting career development and sustainability. Flo also hosted the Women in Hospitality event at The Tollemache Arms.

Ambassador

Nick & Amanda Hemming

Nick and Amanda Hemming, 2022 Licensees of the Year Winners at the Heron Inn and 2023 owners of the Edgecumbe Arms, share their expertise and LOYA journey at BII events, promoting best practices.

Ambassador

Matt Todd

Matt, landlord of the Wonston Arms, kept his pub going during the pandemic with beer deliveries and socially distanced chats. As a LOYA 2023 judge, he shares his expertise with the BII.

Ambassador

Keris & Lee De Villiers

Keris and Lee De Villiers, LOYA finalists and tenants of The Pig and Whistle and Beehive, supported the BII with weekly lockdown diaries, providing authentic updates that helped keep members informed and engaged.

Ambassador

Kelly & Ashley McCarthy

Kelly and Ashley, LOYA 2013 winners and long-time BII members, support the industry through Ye Old Sun Inn and have judged LOYA for years, with Ashley serving as Head Judge since 2022.

Ambassador

Alex & Tanya Williams

Alex and Tanya ran the Polgooth Inn for over 15 years, building a close knit community. In 2018, they won our Licensee of the Year Award, and since Tanya has spoken passionately at Parliament on pubs’ role in communities and careers.

Ambassador

Tom Kerridge

Tom is a dedicated BII supporter who contributes to the industry through initiatives like Meals from Marlow and the Full Time Meals campaign with Marcus Rashford, always helping those in need.

Ambassador

Jason & Chris Black

LOYA 2021 winners Chris and Jason drive success through innovation, high standards and teamwork, sharing their expertise with the industry, BII members and the media.

Ambassador

Cassie Davison

Cassie, ran the Gate Hangs Well until 2023, with her broad hospitality experience. She now runs her own hospitality consultancy business Kith & Kin Hospitality and is the author of Stand Out Hospitality.

Ambassador

Anthony Pender

Anthony has been a key BII figure since 2014 acting as Chair until 2018. He helped revive the organisation with Mike Clist and generously offers Yummy’s training programmes for free, showing strong commitment to collaboration and support.

Ambassador

Mark Holden

Mark, owner of three Cornwall pubs, is a dedicated BII member who passionately shares his expertise and inspires others with the life-changing opportunities training and development provide.

Ambassador

David Hage & Mark Osborne

LOYA 2019 winners David and Mark represent the BII at events, openly discuss trade challenges, and continue to support and promote the pub sector with commitment and passion.

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